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Born in Los Angeles in 2017, LIFE was founded on the principles of freedom of expression, minimalism, and beauty.

Designed for today’s chic, eclectic, and adventurous woman. Our purpose is to create clothes to inspire beauty and wonder while capturing the California lifestyle.

Our desire is to deliver effortless styles that are never over designed or ubiquitous, yet always remain elevated that will live in closets for years to come.